Exclusive: Marvel The studio’s powerful duo will continue to make a lot of money. Over $21.5 million Sources tonight suggest that the domestic box office numbers could be as high as Monday, or even higher.
At that level, Deadpool and Wolverine It was the biggest Monday ever for R-rated movies, beating the previous Monday in 2016. dead pool, The film was released on the President’s Day holiday and grossed $19.7 million.
Of all the Mondays in July, now D&W It’s becoming the fourth best. Spider-Man 2 ($27.6 million, July 5, 2004), Barbie ($26.1 million, July 24, 2023) and dark Knight ($24.4 million, July 21, 2008). Also on Tuesday: D&WLast Tuesday, Barbie It brought in an additional $26 million in revenue.
In addition, in the promotional partner campaign, Deadpool and Wolverine The media value was $135 million, more than what Disney earned. Black Panther: Wakanda Foreverand than the first and second dead pool When you add up the spending of promotional partners, this adds up to a significant amount. Deadpool and Wolverine The movie had no car partner (which, incidentally, is not common in R-rated movies).
The promotional partner campaign was led by Disney SVP. marketing Ryan Stankevich and Lil Briar, the studio’s vice president of marketing partnerships and special events, are backed by Ryan Reynolds’ studio and digital marketing agency Maximum Effort. The aim? To create a list of partners they can sell to. Deadpool and Wolverine‘s irreverent tone and subversive heart. Maximum Effort’s campaigns include Adidas, Aviation American Gin, Dave & Buster’s, Heineken, Jack in the Box and Heinz.
Disney
Marvel has once again teamed up with Adidas to mass produce the first Deadpool line, comprised of Adidas Originals and performance products inspired by and featured in the film. The collection will be available in select markets starting August 1. Notable features on the footwear include colorways and unique details featuring the characters Deadpool and Wolverine, including tongue-in-cheek jokes on the sock liners, censored language characters, and a storage pouch that alludes to the plethora of pouches the foul-mouthed mercenary keeps in his suit. There was also an activation on TikTok featuring an exclusive “ShoePool” character, a variation of Deadpool’s shoes.
Disney
Reynolds Aviation American Gin has partnered with the blockbuster film to release seven limited edition bottles with film-inspired designs. Deadpool and WolverineThe film and gin were prominently promoted across 1,500 displays throughout the store. Themed cocktails were also promoted in bars, restaurants, theatres and at special events. Reynolds relaunched “The Vasectomy” cocktail in time for Father’s Day with a paid media-supported campaign across streaming, digital and social media.
To celebrate Dogpool’s dominance in the film, Disney partnered with Best Friends Animal Society, making them the film’s official non-profit partner. In celebration of Best Friends and our four-legged heroes, PSAs aired on broadcast networks and through donated print media, garnering more than 2 million views in 48 hours. There were also local on-air segments in major markets featuring Dogpool and pet adoptions.
Related: Deadpool & Wolverine soundtrack: Every song you can listen to
Deadpool and Wolverine featured on 70 million Coca-Cola bottles Cans and bottles. Here are the spots:
Dave & Buster’s had a film-wrapped crane game filled with movie merchandise, like Best Friends keychains.
As a premier sponsor, Digiorno showcased four limited edition pizzas, available for sale at Target, Walmart and more.
Google unveiled a never-before-seen Easter egg globally in the “circle to search” gesture on Android devices, surprising fans as they gesture search for Deadpool, Wolverine, Ryan Reynolds and Hugh Jackman, complete with custom animations. The partnership was promoted through custom videos online and in T-Mobile’s 7,000 storefronts and 650,000 outdoor screens.
Heineken was the major sponsor, and the U.S. campaign was expanded globally with paid media and retail support into international markets including Mexico, China, Singapore, Taiwan, South Korea, the Bahamas and South Africa.
Disney
Playing the red and yellow combination of Deadpool and Wolverine Heinz Ketchup and mustard. The bold ads were part of a campaign across the US that also ran in Canada, Mexico, Australia, China, Brazil, Chile and Costa Rica, and were supported by billboards, bus stop displays, in-store POS and paid digital and social.
Jack in the Box 2,000 locations offered a limited-time menu inspired by Deadpool’s favorite snack, the chimichanga. Menu items also included spicy chicken strips and waffle sticks. There was also point-of-sale signage, themed Coca-Cola Freestyle flavors (mini chimi chasers), and a free antenna ball head with purchase of Deadpool. At San Diego Comic-Con, fans experienced a full store takeover and got to see a wrapped cart. There was also a Blind Alive blind pack giveaway featuring comic and movie art inspired by the character.
Old Spice ran a custom ad spot featuring Deadpool’s roommate, Blind Al (who can still smell it, of course), in partnership with retailers Walgreens (over 2,000 stores) and Kroger (1,500 stores) and paid media.
Xbox was not only a premier sponsor across 14 countries, but was also the exclusive live stream partner of Twitch. The video game console produced a “Cheeky Controller” with a custom back mold inspired by Deadpool and Wolverine’s buttocks. It also had a Series X console with a katana wrapped in Deadpool’s suit. Outdoor advertising for this was plastered in Times Square and in Wolverine’s official hometown of Alberta, Canada. The company was also another sponsor of the film’s Comic-Con, hosting a cosplay meetup and showing off new Fortnite Deadpool assets in the game.
