Content creators are busy people. 20+ hours per week They create new content for each corner of the web, which doesn’t leave much time for audience engagement, but Meta CEO Mark Zuckerberg thinks AI can solve this problem.
in interview Alongside internet personality Rowan Chan, Zuckerberg laid out his vision of a future in which creators will have their own bots that capture their personalities and “business goals.” Zuckerberg said creators could hand off some of their community outreach to these bots, freeing up their time for other, perhaps more important tasks.
“I think we’re going to see a big shift where basically all creators are taking all of their information from social media and training these systems to reflect their values and their purpose and what they’re trying to do, and then people are going to be able to interact with that,” Zuckerberg said. “This is like a piece of art that creators create, and people are going to be able to interact with it in different ways.”
Zuckerberg’s view is common among many technology optimists: AI is inherently good because it promises to greatly amplify the impact that any one person or organization can have. (Google, too, is a big believer in AI.) AI-powered tools But if productivity comes at the expense of the personal touch, will creators whose audiences value authenticity really embrace generative AI?
It doesn’t help Zuckerberg’s position, but Meta hasn’t made a particularly strong pitch.
Meta Deploy AI-powered bots As part of a broader push for Meta AI earlier this year, it didn’t take long for the bot to fall victim to many of the pitfalls of today’s generative AI techniques. In particular, HallucinationsThe Associated Press observed the bot interrupting conversations in a Facebook group for moms and mothers in Manhattan. Claims to have children in the New York City school districtAnother bot offered to give away non-existent cameras and air conditioners on a free item swap forum near Boston.
To be fair, Meta’s AI is improving, or at least that’s what the company claims. In its latest release, Llama 3.1 Model Family,this is Number of features Across the tech giants’ platforms, Meta’s latest tech is the most sophisticated yet, as measured by benchmarks. But hallucinations and common errors in planning and reasoning remain open problems in generative AI, and Meta hasn’t offered any research breakthroughs there.
It’s hard to imagine creators trusting flawed AI bots to interact with their fans. In the interview, Zuckerberg acknowledged that Meta “alleviates some of the concerns” about using generative AI, and that it will have to earn users’ trust over the long term. Actively chasing away creators From that platform.
