Adidas has apologised for any “adverse impact” its products may have had. Munich Olympics themed advertisement She spoke about the impact the controversial campaign had on Bella Hadid and other models who appeared in it.
“Our recent SL72 campaign continues to draw connections to the tragic accident at the Munich Olympics,” the footwear brand said in a statement on Sunday. From TMZ.
“Those connections were unintended and we apologize for any upset or pain caused to communities around the world.”
Adidas reiterated that it had made an “unintentional error.”
“We also apologise to our partners Bella Hadid, A$AP Nast, Jules Kunde and others for any negative impact this may have caused and we will be amending the campaign,” the statement concluded.
The German company faced criticism last week for its use of Hadid. He has been a vocal supporter of Palestine amid the Israeli-Hamas war.The company was founded to promote its SL 72 sneakers, inspired by the murder of 11 Israeli athletes and one German police officer by a Palestinian militant group at the 1972 Olympics.
Adidas apologized for the first time on Thursday, saying it would “correct” the ad because it “unintentionally” referenced the terror attacks.
“While completely unintentional, we are aware that associations have been made with tragic historical events and we apologize for any upset or distress caused,” the brand said in a statement.
“As a result, we will be revising the remainder of our campaign. We believe sport is a unifying force in the world and will continue to strive to champion diversity and equality in everything we do.”
The initial apology did not specifically name any celebrities or athletes who had worked with Adidas.
The second apology Us Weekly Hadid, 27, has reportedly hired a lawyer following the backlash.
A source told the magazine that the model has hired a lawyer because she wants to confront Adidas about the “lack of public accountability” for involving her in a campaign that “links someone to the death and violence that occurred at the Munich 1972 Games.”
“Violence is not in keeping with Bella’s views,” the source added.
However, the source also denied claims that Hadid had hired a lawyer because the ads had been pulled, reiterating that she was “outraged” that the brand “was not made aware of the historical context beforehand.”
In the photo, which has since been deleted, the Kin Euphorics co-founder was seen wearing vintage sportswear and red and pink SL 72 shoes.
Hadid, who is half Palestinian, previously posted multiple statements on Instagram expressing support for her father Mohamed Hadid’s country, Wear clothes inspired by your roots.
She has yet to speak publicly about the controversy or her partnership with Adidas.
Representatives for Bella and Adidas did not respond to Page Six’s requests for comment.
