A few months later apple When the iPad debuted, tablets were is more than 20,000 apps.
The company’s Vision Pro headset has been on the market for five months now and is just one-tenth of that figure.
And that could be a problem for Apple. Increase sales The company will bring its “spatial computing” products to Europe, Ars Technica reported. report As of Friday (July 12), the company was still searching for a “killer app” to attract customers to the $3,500 device.
“The overall trajectory of Vision Pro, which launched in February of this year, has been much slower than many would have expected.” George Dzhijiashvili, Analyst Market Tracker Omdiahe told news media.
“The reality is that most developers’ time and money will be focused on platforms with billions of users, not tens or hundreds of thousands.”
Omdia predicts that Apple will sell 350,000 Vision Pros this year, rising to 750,000 in 2025 and 1.7 million in 2026. But these figures are significantly lower than the iPad, which sold around 20 million units in its first year.
The report also states: IDCApple shipped fewer than 100,000 Vision Pro units in the first quarter, according to technology market research firm Apple Inc., less than half the number of Quest headsets sold by Apple rival Meta.
IDC said the device’s pricing would allow Apple to capture more than 50% of the total VR headset market in dollar terms. Francisco Geronimo He added, “Vision Pro’s success will ultimately depend on the content available, regardless of price.”
According to Ars Technica, new apps for the Vision Pro have dropped off sharply since launch, and content for it appears to be coming in slowly. Major app developers like Google, Meta, Tencent, Amazon and Netflix have yet to offer their software or services for the headset, the report adds.
Last month, Apple Stop working The company has opted not to focus on its upcoming high-end Vision Pro mixed reality headset, instead focusing on a more affordable, less feature-rich version.
More affordable headsets Expected The new plane is due to be unveiled by the end of next year, but a successor to the $3,500 Vision Pro has been put on hold and fewer employees have been allocated to work on it, The Information reported.
In an article written here in May by PYMNTS’ Karen Webster, Apple’s predicament The headset issues were part of a broader series of problems that led to the failure of the HomePod and the cancellation of the company’s connected car project.
“Like most AR/VR headsets, Vision Pro appears to be a niche product that has had some PR and fan support but struggled to gain traction,” Webster wrote.
