Bella Hadid has spoken out about her involvement in Adidas’ controversial Munich Olympics-themed advert, which sparked outrage.
On Monday, the model and activist posted a message to her Instagram Story, expressing her “disappointment in the lack of thought that has gone into this campaign.”
“I would never knowingly become involved with art or work that pertains to horrific tragedies of any kind,” she wrote.
Earlier this month, the brand released an ad featuring Hadid holding up a “coveted classic” sneaker from the ’70s to mark the 52nd anniversary of the Munich Olympics.
Those Summer Olympics were marred by tragedy, with 11 Israeli athletes and one German police officer killed by Palestinian militant groups.
Hadid said she was “shocked” and “disturbed” by the similarities, and claimed she was “completely unaware of any historical link to the brutal events of 1972.”
“My team should have known, Adidas should have known, I should have done more research and known, understood and spoke up,” the Vogue cover star added.
Adidas has already Apologised for the campaign And it had a “negative impact” on Hadid, 27, and other models.
“Our recent SL72 campaign continues to draw connections to the tragic events that occurred at the Munich Olympics,” the shoe brand said in a statement on its Adidas Originals Instagram Story.
“Those connections were unintended and we apologize for any upset or pain caused to communities around the world.”
Bella’s father Mohamed Hadid is Palestinian — for a long time Outspoken Activist He campaigned for the Palestinian cause and condemned the movement’s association with “the liberation of the Palestinian people.”
“Palestine is not synonymous with terrorism,” she wrote on Monday, “and this campaign has unintentionally highlighted an event that does not represent us.”
She continued, “I am proud to be a Palestinian woman. There is so much more to our culture than what has been equated with in the past week.”
Hadid also denied being anti-Semitic, writing that “anti-Semitism has no place in the liberation of the Palestinian people.”
“I will always support peace over violence,” she added. “There is no place for hatred here. I will forever advocate not only for my people, but for all people around the world.”
