(NEXSTAR) – Netflix has already indicated it is ready to roll out some new rules regarding password sharing in the US
so letter to shareholders Last month, Netflix said it plans to roll out paid account sharing “broader” towards the end of the first quarter of 2023. Improve Netflix. ”
In the letter, executives explained that they expect some users to cancel their accounts when paid sharing starts, but that “borrower households” will start their own accounts. It was not announced how it would be enforced or how much it would cost.
on Netflix Looking for ways to crack down on password sharingthe 2021 login verification process and Using subaccounts For people living outside the account holder’s home in 2022.
The latter was tested in Chile, Costa Rica and Peru. Netflix appears to have rolled out new rules for account sharing in these countries and has updated its rules. help page All three this week.
According to those pages, anyone within the account holder’s home (referred to as the “primary location”) can use that Netflix account. People outside the home must use their own accounts.
Account holders must set up their accounts main place While signed in to Netflix on your TV connected to your home Wi-Fi. Second, devices connected to the Wi-Fi network at the primary location can access the owner’s Netflix account, but devices attempting to access the account from other locations may be blocked. . If the account owner has not set a primary location, Netflix will automatically communicate it using her IP address, device ID, and account activity.
Once a primary location is set, Netflix users are asked to “watch something at least once every 31 days” in order to keep their device associated with that location.
To share a Netflix account with someone outside the primary location, the company says account owners can add additional members to their account for a small fee.
Netflix users in these three countries streaming is blocked On some devices, when you try to access the platform while traveling or after moving. Netflix says you must request a unique code to verify your device and “continue watching Netflix for seven consecutive days.”
It’s not clear how accounts on plans that allow multiple screens will be affected by these changes.
Netflix’s move to address password sharing is a shift from the company’s previous stance. CEO at the time Reed Hastings (he resigned as CEO last month) said in 2016 that Netflix would not charge users for sharing passwords. Instead, he called password sharing “something you have to learn to live with.” CNBC coverage.
Hastings also wasn’t a fan of advertising, saying they got in the way of the entertainment the service provided.But in November Netflix has launched a fourth plan, “Basic with Ads” includes “Avg 4-5 minutes of ads per hour”.users of this plan you don’t have access To Netflix’s complete library.