Americans continue to invest in aesthetic health.
A new report from the American Association of Plastic Surgeons (ASPS) shows stable growth in Cosmetics Procedures Last year, especially in body contours and minimal invasive treatment.
Data from the report detailed below reveals where people spend their money.
Of the 1.6 million cosmetic surgery surgeries performed in 2024, liposuction and breast augmentation surgery tops the list.
“Surgical procedures Dr. Scott Hollenbeck, president of ASPS, a general plastic surgeon based in Charlottesville, Virginia, shared in a press release that the body contour procedure was the most increase.
The lifts on the thighs and butts rose by 3%, while the lifts on the arms and neck increased by 2%.
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Surgeons believe this may reflect an increase in GLP-1 weight loss medications such as Ozempic and Wegovy, which could lead to sagging skin.
Low invasive procedures continue to dominate the aesthetic landscape, with over 28.5 million people running last year. The top five listed below led the pack.
“These treatments remain strong due to affordability and drop times,” says Dr. Christy Hamilton, an ASPS member surgeon, who is a general plastic surgeon based in Houston, Texas.
“Despite the so-called ‘filler fatigue’, HA fillers continue to top the list. They are very effective when done naturally,” she added.
ASPS tracked GLP-1 use for the first time Weight loss Please note that drug therapy was written in 2024 by an ASPS surgeon with over 837,000 prescriptions.
Of these patients, 20% had already undergone surgery, 39% were considering surgery, and 41% were investigating nonsurgical options, the report shares.
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“These drugs It helps patients reach healthy weights before surgery,” says Dr. Heather Faulkner, an Atlanta-based cosmetic surgeon at Goergia, in this release.
“But they are not substitutes. You have to get closer to your target weight before considering any procedures like tummy tacking or lifting.”
Experts say many factors can contribute to the high demand for cosmetic procedures.
“Maybe it’s a greater exposure through the general decline in social media and taboos,” Holembeck said. “In any case, patients prioritize aesthetic health.”
Surgeons agree that the aesthetic procedures are beyond vanity, suggesting that they feel strong, confident and healthy.
Also, many people are dieting, fitness and Mental happiness.
Social media is also helping normalize aesthetic care, making procedures more accessible and less stigmatized, the report says.
Patients are now openly discussing their experiences and seeking natural and subtle reinforcement rather than exaggerated results.
“There’s a tendency to go towards the ‘ballerina body’,” Dr. Michelle Sharmack, a general plastic surgeon based in Baltimore, Maryland, said in the report.
“Large implants, lifted silhouettes – women want to look sophisticated, not overdoing it.”
Cosmetic procedures were not the only area of growth. In 2024, more than a million reconstructive surgeries were performed, including the most common listed below.
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According to the report, Dr. Sarah Dicky, a general plastic surgeon based in Morton Grove, Illinois, said:
“Whether it’s trauma, it’s a dog bite, or Tumor removalour work goes beyond aesthetics. ”
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Trends may come and go, but ASP emphasizes that safety should always come first and recommends that it be carried out by a board-certified plastic surgeon with proper training and experience.
“Patients want to see and feel their best,” added Holenbeck. “And when done correctly, aesthetic care will support the spirit, Physical happiness In a truly meaningful way. ”
