PlayStation VR2 sales have reportedly skyrocketed on the first day of the current sale.
In case you missed the news, the PSVR 2 Currently on sale for $350That’s a huge discount off the regular price of $550.
PlayStation VR2 now on sale in the US for $350
The PlayStation VR2 has been heavily discounted in the US, just days after the same thing happened in the UK.
Shortcut Report One source cited retailer data showing that sales of PSVR 2 headsets increased 2,350% on the first day of the sale compared to the previous day, more than the number sold in a single day so far this year.
Price matters
If this data is correct, it highlights how important price is to the adoption of VR headsets today and provides strong evidence to support the argument that the PlayStation VR2 is too expensive.
The PlayStation VR 2’s usual MSRP of $550 makes it more expensive than not only its predecessor but also the PlayStation 5 console itself. It was an unprecedented strategy for this type of accessory, but it didn’t seem to work.
Just weeks after the first anniversary of the release of the PSVR 2, Sony has shut down the developer behind the original PSVR smash hit, Blood & Truth. Fired employees Horizon Call of the Mountain studio. And in March, Bloomberg reported that Sony Production of PSVR 2 headset temporarily suspended To clear the backlog of unsold units.
The $350 price tag appears to be below what consumers are willing to pay for the PlayStation VR 2. However, it’s unclear how many buyers will pay $350 to buy the PSVR 2 for use with the PlayStation 5, and how many will actually use it with the PlayStation 5. Coming soon PC adapter.
During his time at Meta, John Carmack revealed that the company saw sales grow exponentially for every $100 price reduction, not the linear increase you might imagine. Meta is also currently dealing with price sensitivity in the consumer market. At $500, the company’s Quest 3 is more expensive than its predecessor, and as a result, sales are slowing. To combat this, Meta is Quest 3S to be released The company plans to sell it for around $300 and hopes to significantly increase sales.
For Sony, the future of the PlayStation VR2 will depend on how it responds to the obviously significant sales boost of $350: is this simply a summer discount, or will it be the new price to keep up momentum for the rest of the year?
