This Sony Bravia is one of the best-kept secrets in TVs – and it’s on sale for Prime Day

of Sony Bravia X90L teeth, The best Sony TVs you can buyand there’s a reason for that. Its color accuracy, precise brightness, smooth 120Hz motion, and 4K image processing make this TV one of the most recommended TVs overall. I also consider it one of the most underrated TVs on the market. And now, Amazon Prime Dayyou can save on models of almost any size. $150 off the 55 inch To $3,000 off the 98″.

Also: Best Prime Day Deals Right Now

I’ve looked at all the best TVs of 2024 from Sony, Samsung, LG, TCL, and Hisense. CES 2024 And I’ve been to a few events since then. I recently replaced my 7 year old 55″ TCL TV with a 65″ Sony X90L because I think it currently has the best picture quality for the price. Plus, it has some added benefits:

Don’t miss out on this great deal on the Sony Bravia XR X90L TV. TCL QM8 or Hisense U8KThese three TVs are around $1,000 for 65 inches (street prices range from $900 to $1,300), with the Sony being the best of the three.

Also: Best TVs of 2024: Experts Test

The Sony Bravia XR X90L is an LED TV with full-array backlighting, so it’s not spectacular on the specs sheet, but its real-world performance and ease of use make it one of the best buys on the market, based on ZDNET’s testing. This Sony TV is technically comparable to its highly popular 2023 rivals. TCL QM8 and Hisense U8KHowever, these are mini LED TVs and while they look like better TVs on paper, the Sony X90L has better color accuracy than the TCL and Hisense TVs, is bright enough, and has a much better remote control.

Thanks to Sony’s long partnership with Google, the X90L also comes with an excellent implementation of Google TV, making the X90L’s software interface much easier to use than Samsung’s Tizen or LG’s webOS, both of which can be overly complicated and frustrating to navigate.

The X90L also has Sony’s excellent image processing that upscales content to 4K, which is especially useful for watching older content or YouTube videos, and is better than what Hisense and TCL offer. If you’re looking for a TV to watch movies on, the X90L will rival most expensive TVs. Organic EL Premium QLED TVs cost almost twice as much, and if you’re upgrading from a TV that’s at least 4-5 years old, you’ll be amazed at the picture quality of the X90L, which also requires far fewer tweaks out of the box than other TVs.

Of the big five TV brands, Sony has the most advanced picture processing technology, which means the image isn’t overly saturated or overly bright, like models from Samsung, LG, TCL, and Hisense do. This means Sony TVs often have better picture quality than higher-end competitors from lower-cost TV makers (Hisense and TCL), and can often compete with more expensive models from premium vendors (Samsung and LG).

Also: Mini LED vs OLED: What’s the difference? Which TV should you buy?

For gamers, the TV comes with a dedicated Game Mode, HDMI 2.1, VRR, and automatic HDR tone mapping when connected to a Sony PS5. It also features a game menu so you can tweak the settings to your liking.

Sony X90L could be a mini-LED rival from TCL and Hisense, as well as a 2024 successor Sony Bravia 7 — but it does a good job of utilizing Sony’s advanced backlighting system to brighten certain parts of the image, bringing out sharper details in the shadows of dark movies and shows. I use the X90L in a brightly lit room and never once wished the image was brighter.

Of course, Sony products are often priced 10% to 20% higher because they carry the Sony brand name, so it’s important to look for sales and special offers like the ones we featured on Amazon.

If you have a bit more budget to spare, we recommend you consider upgrading to OLED. Sony A80L, Samsung S90C And that LG C3 These are all OLED 2023 models, with the 65-inch going on sale this summer for around $1,600.