Universal
They complain that Hollywood is losing moviegoers in the central and southern United States and that the industry isn’t making movies for them.
So why not make a movie for them? UniversalWarner Bros. and Amblin rebooted Twister It got off to a strong start in the US, grossing $80 million, beating expectations of over $50 million by 60%.
Naturally, Universal’s immediate priority was to attract middle-class Americans with a film about a weather phenomenon that frequently affects them. The studio is headquartered in Arkansas, where it has been producing a film based on the two-time Academy Award nominee, Minari The move, from filmmaker Lee Isaac Chung to paint a portrait of the family he grew up with, speaks volumes about the weekend’s box office.
Universal was keen to promote the film as if it were the original, rather than relying on a 28-year-old production, and the only character retained from the first film was Dorothy the weather machine.
The studio was also careful not to exploit the material in an effort to appeal to audiences constantly plagued by the ravages of tornadoes, but they soon discovered that the people working on the weather phenomenon were excited about the art form apart from their real-life hardships (as evidenced by Oklahoma City’s sudden emergence as one of the top box office cities).
But something else was at work in the ether. Twister‘ performed better than expected this weekend as people satiated their desire to get out of the house and have some entertainment following the tragic assassination attempt on Donald Trump, who remains the front-runner in this November’s US presidential election. As a film marketing expert said of Uni’s campaign last weekend, “They sold fun.”
It would be easy to mention climate change in a film about multiple tornadoes over the course of two hours, but no such left-leaning rhetoric appears in the film, and Yuni has kept her pitch for the film as apolitical as possible.
The film’s marketing thrust was a country-inspired soundtrack. Last summer, a pop soundtrack featuring Dua Lipa and Billie Eilish was released. Barbie, Country fries are a must TwisterThe album features 29 songs by artists such as Luke Combs, Jelly Roll, Miranda Lambert, Rainie Wilson, Baylee Zimmerman, Kane Brown, Thomas Rhett, Shania Twain, Charlie Crockett, Flatland Cavalry, Tyler Childers and Megan Moloney. Barbie, When Uni was meeting with record companies, they decided to work with Atlantic’s West Coast president Kevin Weaver rather than a Nashville-based company. Barbie Soundtracks. Weaver has also produced the following soundtracks and cast albums: Hamilton and The Greatest Showman.
Combs’ “Ain’t No Love in Oklahoma” will be released on May 16th. Twister soundtrack. The song was released to coincide with the second trailer drop and ultimately entered the Billboard Top 10 Country Airplay chart. Combs performed the song during his summer tour, which has led to the song garnering over 120 million audio streams and 36,000+ creations on TikTok worldwide, totaling over 225 million views to date. As we reported over the weekend, Powell, Daisy Edgar-Jones and Anthony Ramos took to the stage at Luke Combs’ concert at Jets Stadium on Friday night.
In total, Twister The soundtrack has garnered more than 175 million streams to date since its release on May 29. Uni has released one song per week for the past 10 weeks, adding one song per day last week. Twister The song “Dead End Road” was featured in the film’s television trailer. Other musical highlights include the film’s collaboration with iHeart Network’s #1 country DJ, Bobby Bones.
Universal even partnered with NASCAR to further engage audiences with a street racing intro spot. Twister Co-branded promotion with lead actor Glen Powell. The second trailer, which premiered on May 9, also featured a shot of the Darlington NASCAR event.
From the start of the campaign, sporting events were a must, and the first Twister The 30-second spot aired during Super Bowl 55 and garnered 29.2 million viewers the day after the big game, according to RelishMix.
Twister It is one of the top four most-watched Super Bowl trailers of all time. Deadpool and Wolverine, Kingdom of the Planet of the Apes, and Evil. Other custom integrations include an MLB spot featuring Mike Trout, custom content for Copa America, a WWE Monday Night Raw takeover, and more. Twister Spots aired during some of the summer’s top sporting events, including UFC, the Olympic Trials, the UEFA EuroCup, the WNBA, All Elite Wrestling and even NASCAR. Unimarketing used Game 1 of the NBA Finals to Twister Tickets are now on sale.
The film’s promotional partners also made a big splash in America, with Dodge Ram creating a custom campaign featuring Powell and footage from the film.
Workwear fashion brand “Wrangler” launched A collection of looks like iInspired by the film, whose partners also included G-Shock and Frito.
Increase awareness outside of New York and Los Angeles, Twister The cast did a promotional tour across the US, with stops in Dallas, Chicago and Miami, as well as special screenings in Oklahoma and at a military base, but what took the press tour to the next level of sophistication was when the cast sat down with meteorologists for a roundtable discussion.
evidence Twister The crossover between the East and West coasts led to some markets growing faster. Top cities in box office revenue were Dallas (+38% above the 52-week average), Houston (+23%), Phoenix (+12%), Atlanta (+5%), Oklahoma City (+229%) and San Antonio (+61%). Central American chains such as B&B Theatres and San Antonio-based Santiko’s grew 142% and 70% above their annual averages, respectively.
1996 film Twister, Created by a best-selling author Jurassic Park Author Michael Crichton’s classic “The Prisoner of Azkaban” was initially the second-highest grossing film of the year, grossing $241.7 million. The film’s May release spawned two other blockbusters. Twister And Tom Cruise Mission Impossible (It was the third highest-grossing film of 1996, grossing $180.9 million.) There have been various attempts to make sequels, TwisterIt was produced by Warner Bros., the original domestic studio, but they were unable to get Steven Spielberg, EP on the first film, on board. Ghost Screenwriter Mark L. Smith SpielbergThis has enabled current projects to move forward quickly.
In the wake of the Clint Eastwood film from Warner Bros. American Sniper, With Marvel, which grossed $350.1 million at the domestic box office, expected IP jumping was seen when it hit core territories, but in reality, there was very little. The Sound of Freedom The film surprised many when it was released last summer, drawing support from staunch Republican voters. With Hollywood desperate to increase moviegoing, perhaps the film’s further success is in the hands of the Twister He convinced many studio executives that there was gold buried beneath the plains.
